Why Your Google Ads Aren't Converting

Spending money on Google Ads but not seeing conversions? The algorithm isn't the problem—your strategy is.

Your Landing Page Is the Problem

You can have the perfect ad, but if your landing page doesn't deliver, you're wasting money. This is one of the most common digital marketing mistakes. Here's what kills conversions:

• Slow load times - Every second of delay reduces conversions by 7%
• Unclear value proposition - Visitors should understand what you offer in 3 seconds
• Too many choices - One page, one goal, one CTA

You're Targeting the Wrong Keywords

Broad match keywords might get you traffic, but not the right traffic. Focus on:

• High-intent keywords - People ready to buy, not just browse
• Long-tail keywords - Less competition, more qualified leads. Check our SEO checklist for keyword best practices.
• Negative keywords - Block irrelevant traffic before it costs you

Your Offer Isn't Compelling

If your competitor is offering a better deal, why would someone choose you? Your ad needs to answer: "What's in it for me?"

Test different offers:

• Free trials or consultations
• Limited-time discounts
• Exclusive bonuses

Next Steps

Audit your landing pages, refine your keywords, and test your offers. Small changes can lead to massive improvements in ROAS.

Need help optimizing your PPC campaigns? Explore our PPC advertising services or view our pricing plans.